What Eurovision Logos Tell Us: Estonia 2002

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One of the most exciting aspects of the Eurovision Song Contest—beyond the music, drama, and dazzling performances—is undoubtedly its logos and themes. Each year, Eurovision’s creative team delivers visually striking designs that capture the essence of the host country and the contest itself. In this article series, we’ll take a closer look at these iconic visuals and the stories behind them. Let’s dive in!

2002: “A Modern Fairytale” in Estonia 🇪🇪✨

The 2000s ushered in a new era for Eurovision, bringing technological advancements, fresh staging concepts, and bolder themes. In 2002, Estonia had the honor of hosting the contest, and they chose the enchanting slogan: “A Modern Fairytale.”

This theme was beautifully reflected in the postcards, where Estonia creatively reinterpreted classic fairytales with a modern twist. For example, Turkey’s postcard featured "Ali Baba and the Forty Thieves", blending tradition with contemporary aesthetics.

The Logo: Simplicity Meets Symbolism 🎨

The 2002 Eurovision logo featured 12 colorful pebbles arranged to form a distinctive “e”—a clever nod to both Eurovision and Estonia. While it may not hold a hidden mystery, the design stood out for its vibrancy and simplicity, reflecting the contest’s evolving visual identity.

So, let’s put on our Eurovision jury hats: Out of 12 points, how many would you give this logo? 🎶🏆

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