Mascots of the Eurovision Song Contest

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The Eurovision Song Contest has always been a celebration of music, culture, and creativity. While songs and artists take center stage, the contest has also explored various visual elements to enhance its identity. Among these, mascots have played a unique, albeit occasional, role in the contest’s history.

What Are Eurovision Mascots?

Mascots are symbolic characters that represent the host country or the theme of the contest. Though not a regular feature every year, when they appear, they add charm and personality to the event. These mascots are often designed to reflect cultural motifs, the host country’s identity, or the contest's overarching theme.

Notable Eurovision Mascots

1.     Eurovision 1990 – Eurocat (Zagreb, Yugoslavia)
In 1990, Yugoslavia introduced "Eurocat," a quirky and playful cat mascot. Eurocat symbolized fun and creativity, with its design reflecting a modern, artistic approach that resonated with the contest’s theme of European unity and celebration after a period of political transformation.

2.     Eurovision 1992 – Eurobird (Malmö, Sweden)
Sweden brought "Eurobird" to life during the 1992 contest. This colorful and vibrant bird was a nod to the freedom of expression that Eurovision represents, symbolizing the joy and unity music brings across borders.

3.     Eurovision 2022 – Leo the Drone (Turin, Italy)
A more modern take on the idea of a mascot, Leo the Drone became a unique feature in 2022. Representing innovation and technology, Leo was a flying mascot that complemented the contest's cutting-edge production, embodying the theme of “The Sound of Beauty.”

4.     Junior Eurovision – Teddy Bear in Minsk 2010 & Robin The Robot in Yerevan 2022
The Junior Eurovision Song Contest (JESC) has embraced mascots more consistently than its adult counterpart. Memorable examples include the Teddy Bear in Minsk 2010 and Robin The Robot in Yerevan 2022

Why Aren’t Mascots a Regular Feature?

Unlike sporting events like the Olympics, Eurovision focuses more on its slogan, stage design, and interval acts to convey its identity. Mascots, while charming, can sometimes feel out of place in a contest that prioritizes music and visual storytelling.

Eurovision 2025 Unveils Its First-Ever Official Mascot

Exciting news for the fans! Eurovision 2025 will feature an official mascot. Henriette Engbersen and Diana Segantini, the Heads of Public Value projects for Eurovision 2025, revealed that the mascot is part of a series of ten initiatives aimed at enriching this year’s contest. As part of the creative process, over 1,000 students have been invited to submit their design proposals, with submissions open until the end of January.

This mascot will symbolize the unity, diversity, and creativity that Eurovision embodies, offering fans an exciting new way to connect with the contest.

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