What Eurovision Logos Tell Us: Finland 2007

 

Our journey through Eurovision logos continues with yet another blue-toned background. The variations are subtle, but the overall theme remains consistent. Like other host countries, Finland incorporated its own theme into Eurovision’s official branding. This is expected and necessary, as each year and host country brings a unique atmosphere to the contest.

Looking back at the 2007 theme and slogan: the chosen slogan was "True Fantasy." The idea behind this was simple yet powerful: "Everyone has a dream." Finland wanted to emphasize that dreams can come true. Isn’t Eurovision itself a big dream for all of us? A fun fact about this theme: Krisse Salminen, who was part of the Green Room hosting team, had always dreamed of being a Eurovision presenter. The Finnish team, inspired by "True Fantasy," decided to give her the role—at least, that’s how the story was told to us. Of course, everything might have been just a clever narrative!

The logo design featured colorful flowers that resembled snowflakes. Some interpreted these as elemental symbols, representing different natural forces. Another notable element was the yellow hand appearing before each song, which was said to symbolize the letter "F" for Finland.

📅 2007 Eurovision Song Contest Highlights

• Location: Helsinki, Finland
• First Time in HD: The contest was broadcast in high definition for the first time.
• Voting Engagement: Approximately 9 million votes were cast across Europe via SMS and telephone.
• Serbia’s Debut and Victory: Serbia, participating as an independent country for the first time, won the contest.
• Winning Song: Molitva by Marija Šerifović. This was the first non-English winning song since the language rule changed in 1999.

The 2007 contest saw one of the most complex and intricate stage designs in Eurovision history. The stage was inspired by Finnish mythology and nature. Specifically, it was based on the jawbone of a pike, a fish of great cultural significance in Finland, which was traditionally used to craft the Finnish string instrument kantele.

In Finland, the pike (Hauki) fish’s jawbone was historically used to make the traditional Finnish instrument, the kantele.

The stage’s overall appearance was designed to resemble a kantele, featuring its distinctive jawbone shape. The designers behind this unique structure were Kalle Ahonen, Samuli Laine, Kristian Schmidt, and Jenni Viitanen, while the production design was led by Riikka Kytönen from Finland’s national broadcaster YLE.

To better understand the stage layout, it can be divided into distinct sections:

• The Main Floor
• The Jawbone Structure
• The Cobra Element
• The Moving Fish Scales

Returning to the story behind Eurovision logos, Finland became the host country after the most unexpected victory in Eurovision history—Lordi’s triumph in 2006. This meant Finland had to begin preparations immediately.

The 2007 slogan, "True Fantasy," was rooted in the idea that everyone has dreams, and those dreams can become reality. As part of this narrative, Green Room host Krisse Salminen fulfilled her lifelong dream of being involved in Eurovision—a perfect reflection of the contest’s theme.

The colorful flowers in the logo were reminiscent of snowflakes, while some interpreted them as symbols of the four elements. Meanwhile, the yellow hand appearing before each performance subtly represented the letter F for Finland.

On a scale of 12 points, how would you rate this logo?