Meet Assaf Blecher: The Israeli Producer Bringing Eurovision to Asia
Assaf Blecher has worked with global stars, produced Miss Universe in Israel and helped bring Madonna to the Eurovision stage. Now, he is taking on his biggest project yet: Eurovision Asia. From Petah Tikva to Los Angeles, Madonna, Miss Universe and now Eurovision Asia, Israeli producer Assaf Blecher has built a career that sounds almost like a reality TV storyline. Blecher, who lives in Los Angeles with his French partner, has worked on some of the biggest international television productions, including the Emmy Awards and Miss Universe. He also played a key role in bringing Madonna to the Eurovision stage in Tel Aviv in 2019. Now, however, he is preparing for a completely new challenge. Blecher is the Executive Producer of Eurovision Asia , the ambitious new competition that aims to bring the Eurovision concept to audiences across the Asian continent. And for Blecher, this is much more than another television production. It is a project that has been in development for almost two ye...